NY Times on TV through Xbox360

The New York times has an interesting article on how Microsoft are positioning Xbox360 with major content providers, like Disney an ESPN to be a TV device in your living room.  Nothing new there.  Interesting that it’s popped up in the Business section though and interesting that Disney is implicated – a Mr Jobs is on the board over there…

Also interesting is the positioning of interactive TV shows:

In November, Nielsen started to track “1 vs. 100” play and ad views. The pilot program “is the tip of the iceberg,” said Gerardo Guzman, a director for Nielsen Games; eventually, he hopes to generate TV-style ratings.

All in all, interesting stuff.